AI is no longer just for robots and self-driving cars. It’s fast becoming a pretty nifty tool for content writers.
With the help of sophisticated algorithms, AI writing tools can produce anything from a blog post to a news article, product description, or even an entire book.
Although we can’t deny that AI writing has revolutionised how we create content, this doesn’t mean that robots are replacing human writers. Not by a long shot.
AI writing technology is still far from being able to produce truly original and creative content. We’re talking about content that packs a punch and truly resonates with human emotions and experiences.
But AI certainly has its uses and can be an excellent tool for helping us create content.
So what exactly is AI writing, and how does it work? In this blog, we’ll explore everything you need to know about AI writing, its benefits, limitations, and its impact on the writing world.
So, sit back, relax and join us as we delve into the fascinating world of AI writing!
What is AI writing?
AI writing is a computer program that uses natural language processing and machine learning to generate written content. Think of it like a robot assistant who offers unlimited content generation on any subject you can whip up.
Although it might sound like something out of a sci-fi movie, AI is becoming increasingly common in the world of content creation.
But how exactly does AI writing work?
AI writing begins with you supplying your chosen AI writing software with the topic and keywords you want to build your content around.
It then collects data from millions of websites online and processes it to create content that imitates the patterns and structure of human language.
AI can understand grammar, punctuation, and sentence structure, along with your input commands on word limit, tone, and format. Pretty cool, right?
With an AI writing tool, the possibilities are endless. Whether you need to create landing pages, blog posts, articles, or email marketing campaigns, AI’s got you covered.
Let’s look closer at how you can use AI writing software to benefit your content strategy, along with the times when human input is essential.
7 ways you can use AI writing in your content strategy
1. Use AI to inform your SEO and search intent research
Did you know that AI copywriting software can actually be a game-changer for SEO?
AI tools help optimise your content for search engines by suggesting relevant keywords and phrases to include in your copy.
These tools can also help you analyse your content’s readability, structure, and quality. All of these factors impact search engine rankings.
At the same time, AI can aid search intent research by analysing large amounts of data. It can provide insights into what users are searching for and their intent through:
- Keyword analysis: AI can analyse search queries and identify patterns and trends in the keywords and phrases users search for.
- Content Analysis: It can also analyse the content currently ranking for specific keywords and phrases.
- User Behavior Analysis: Finally, AI can analyse user behaviour data, such as click-through rates, bounce rates, and time spent on a page. This helps you to figure out what type of content is most effective at meeting user intent.
2. Use AI to generate headlines and outlines
An AI content platform can generate headlines and outlines for various types of content by analysing existing content to develop new ideas.
AI can generate headlines likely to catch the reader’s attention while giving a clear insight into the content.
The best part – these headline suggestions will already be optimised for SEO and social media sharing.
An AI writing assistant can also generate outlines in just a few seconds. These outlines give your content a clear structure and ensure all key points get covered.
While AI-generated headlines and outlines can be helpful starting points for writers, it’s important to remember that they aren’t always perfect.
In fact, they almost always require editing to align with a brand’s tone of voice.
3. Use AI to compose quick content
As we know, AI tools can produce human-like text by guessing what to write next based on all of the text it’s crawled in the past.
AI-powered writing tools can generate content much faster than humans without getting tired or needing breaks.
This can be incredibly helpful if you need to create a lot of content on a regular basis.
While an AI writer is not as insightful or well-crafted as human text, it’s an excellent starting point for getting your creative juices flowing.
That means no more time staring at the wall waiting for inspiration every time writer’s block strikes.
4. Use humans to edit content to match your brand voice
Whether you’re writing articles, blogs, or website text – AI writing tools can help generate content quickly and efficiently. But the fact remains that AI copywriting tools can’t replace human creative writing.
While the best AI writers can analyse data and patterns speedily, they can’t fully understand the tone, voice, or intent you’re trying to reach in your own writing.
Another reason humans need to edit AI-generated content is to ensure that it meets the needs and expectations of a target audience.
AI can create relevant and high-quality content for a given topic, but it may not always be able to speak to a particular type of audience. For example, teenagers generally relate to fun, light-hearted language, while business professionals may appreciate a more formal tone.
Getting this right takes a human touch!
5. Use humans to edit content for accessible analysis
It’s important to edit your content to ensure it’s accessible to all users, including those with disabilities.
An AI writing app is designed to churn out content at lightning speed, so it doesn’t have much time to prioritise accessibility factors. For text to be accessible to all individuals, specific criteria must be considered, such as:
- Structure
- Alt text,
- Language and terminology,
- Colour contrast,
- Video and audio content
By focusing on these areas, you can rest assured your content is inclusive and accessible to a broader audience.
6. Use humans to add emotional connections to content
Emotional intelligence is a uniquely human trait that can’t be intimidated by technology. It’s simply not possible.
This means that no matter how well-structured or informative a piece of AI content is, it’ll be difficult for humans to relate to it emotionally.
When people read content that connects with them emotionally, they’re more likely to remember it, share it, and take action based on it.
Emotionally impactful content can help build trust and a connection between you and your reader, leading to better engagement and brand loyalty.
Editing your AI-generated content to resonate with your audience on a deeper level will give it that extra edge and help it stand out from your competitors.
7. Use humans and AI to assess long-term content outcomes
Both humans and artificial intelligence have their strengths and weaknesses when creating content.
This is why combining the two can be a super powerful approach that lets you benefit from the best of both worlds.
When you create content that is both data-driven and emotionally impactful, you can expect long-term outcomes such as increased engagement, brand loyalty, and conversion rates.
So, the next time you sit down to write, remember AI is a beneficial tool for SEO and search intent research, headline and outline creation, and quick content generation to help you hit the ground running.
Afterwards, focus on giving your content an emotional edge as you edit your content for brand voice and accessible analysis.
Need help with your content?
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