Did you know that Google gets around 8.5 billion search queries every day? That’s an incredible 99,000 searches per second.
Whenever a user needs something, whether it’s a product, service, or the answer to a question that’s been bugging them – a quick Google search is what they turn to.
This is why it’s essential to develop a solid online presence.
A professional website is important if you want to create a solid online presence. Having a website reassures potential customers that you’re a genuine business. It also tells them about the products or services you offer.
Your website is also available 24/7, meaning people can find out information about your business or make a purchase anytime, day or night. It’s basically a salesperson that never sleeps!
But how do you create a website that looks professional to customers and encourages them to engage with your business? Well, it all starts by ensuring your website has all the right content.
Below, we’ve outlined the 7 pages we recommend including on your website, why they’re important, and the best practices for creating them.
1. Homepage
First impressions matter. And your website’s homepage is your chance to make a great one on your customers.
Your homepage is the first page most of your visitors will see, and it plays a big role in determining their impression of your business.
When creating a great homepage, certain things are important to include, such as:
- A headline and subheading
- Explanation of the product or service
- Links to essential pages
- CTA
- Social proof, such as reviews and testimonials
- Any other content that sparks curiosity and strengthens your message
Keep in mind that visitors decide in several seconds whether your website is relevant to them or not. Your homepage is a chance to catch their attention, tell a compelling story, and focus on their needs.
A clear call to action is also important because it makes it clear to visitors what action you want them to take.
2. About page
An about page is another essential page to include on your site. This page is an opportunity to showcase your history, what is unique about your work, your company’s values, and who you serve.
Including bios with names, photos, and titles of your employees is a great way to reassure customers that they’re dealing with real people who understand their needs.
Remember, visitors click on your about page to gain confidence in your business. Unlike doing business with a brick-and-mortar store, the internet can be risky.
Your about us page lets you ease any fears your audience might have. It lets them know that you’re a legitimate company that delivers on your promises.
3. Products or services page
Your products or services page is your chance to wow potential customers with what you offer. It’s where you can describe the features and benefits of the products and services you have for sale.
Writing this page can be daunting because you have limited space to communicate the benefits of your products or services and why customers should choose you over your competitors.
But don’t overcrowd this page. You can offer the basics of your products or services, then add secondary pages for each of your products or services with more details.
Your services page should include the following:
- A compelling headline
- Copy that describes your offering
- Share the benefits of your service and not just the features
- A clear call-to-action
- Visuals to break up blocks of text
- Easy-to-navigate layout
- Strategic keywords
- Social proof
4. Privacy policy page
A privacy policy page is a must for every website. Privacy is a fundamental right and has become increasingly discussed in the digital age. Users have become aware that they can unknowingly share their personal data.
In most countries, the law requires that you have a privacy policy in place if you collect personal information from your users.
A privacy policy lets visitors know how you handle the personal information they release on your site. This includes:
- Telling them what personal information you collect
- Being clear about how you collect information
- Transparency regarding how you use the information and whether you share it with any third parties
There are free privacy policy generator tools that you can use online, or you can work with your lawyer to create one tailored to your needs.
5. Contact Page
No matter how great your website is, it won’t matter if your customers don’t have a way to contact you.
Your contact page should give users several different ways to reach you. Typically, they include a phone number, email address, mailing address, and social media channels.
You can also include a contact form as a quick and easy way for visitors to reach out.
It’s also helpful to include your primary contact information in the footer or header of your website.
6. Frequently asked questions (FAQs)
Having a FAQ section on your website will not only save you time, but it will also make it convenient for your clients.
Instead of repeatedly answering the same few questions, you can answer them in one easy-to-access location, and your customers will be able to find them with ease.
If you find a question being asked by users regularly, then add it to the FAQs page.
By answering frequent customer queries, you’re addressing customer concerns and making it easier for them to trust your company.
7. Blog
Not every customer who lands on your website is ready to make a purchase. Some may have ended up there because they were researching or gathering information.
A company blog is an excellent opportunity to lead traffic to your site by offering them valuable information.
Think of it this way. If somebody has a query and searches it on Google, your blog might show up if you’ve covered this topic. When this happens, they might click on your blog and potentially reach out to avail of your services.
So, ensure your blog posts are relevant to your niche and interesting for your reader. Don’t forget to focus on keywords too so you can rank on Google.
Create irresistible website copy with our Website Copywriting Pack
We hope our blog has helped you understand why these are some of the most important pages to include on your website.
If you need help creating a website you’re proud to call your own, we’d love to help. We offer a copywriting accelerator pack with everything you need to lay out and write your website.
With this package, you’ll be able to instantly access the website copywriting templates we’ve used to write over 400 websites.
If you’re interested in the accelerator package, you can purchase it right here.
