If you’re wondering how to drive traffic to your website, one of the easiest ways is to craft engaging, high-quality content.
When you craft unique and helpful content that answers a question or solves a query, users are more likely to find and click on your site.
Even better, sharing informative content that’s valuable will encourage people to return to your website. Readers are quick to realise which sites are reliable and which aren’t.
This all sounds great, but how exactly do you create standout content? Well, we’re here to answer that question.
Below, you’ll find six helpful tips to help you become an expert at content creation.
1. Write in a unique voice
Before you can put out compelling content, you have to establish your brand’s voice. Brand voice is the personality your brand takes on in all its communications.
The internet is crowded and filled with chatter from brands and businesses. Although your visual content, logo or product features can help you stand out, they’re often not enough.
Your written content needs the same attention and consistency you give to the other parts of your brand presence.
Your brand’s voice is a simple way to express your company’s unique persona and build relationships with your audience.
These relationships build audience trust and encourage them to interact with your business.
2. Deliver the right content at the right time through the right channel
A great way to improve traffic to your website is to hit the sweet spot of delivering the right piece of content at the right time through the right channel.
When we talk about the right content, we mean the content your customers want to see.
When creating content, ask yourself if it’s beneficial to your audience, whether it solves a problem, and whether it’s about them and not you.
It’s vital to keep in mind that no matter how awesome your content is, timing plays a crucial role in determining its success. Your content is useless to your audience if they don’t see it. A great way to see if you’re posting at the right time is to perform a test.
Sending and publishing content at different times during the day lets you see how well it performs. You’ll also discover the channel where your content best performs at certain times, be it social media, email, or blogs.
From here, you can create a content delivery schedule that helps drive more traffic to your website.
3. Create an irresistible call to action
Creating a call to action (CTA) that potential customers can’t help but click on is another effective way to drive traffic to your website.
In a nutshell, your CTA is a word, phrase, or sentence that encourages the reader to take a specific action.
Including a CTA at the end of your content is like giving your readers a slight push in the direction you want them to go. But it’s important to know that not all calls to action are created equal.
If you use the right words, your CTA will encourage users to click on your website. On the other hand, if it isn’t catchy or engaging, your audience will simply scroll past without noticing it.
Tips for writing a killer CTA:
- Use strong action words (e.g. buy, get, try)
- Create a sense of urgency/FOMO (e.g. shop this limited offer before it’s too late)
- Give your audience why they should take the desired action (will it help them lose weight or save money?)
- Use numbers when possible
4. Use keywords based on your target audience's search intent
To reach your goals and drive more traffic to your website, you must ensure your target audience actually sees your content.
The secret is to ensure you use keywords in your content that match those your audience is typing into search engines.
This is how you cut through the noise and reach those most interested in your product or service.
When you focus on matching user intent through SEO and keywords, your site will show up in results for more searches. This will lead potential customers to your website.
5. Review and refresh your website's content
If you want to create content with a long shelf life and generate traffic to your site for months or even years, you must consistently update it.
By refreshing old content, you can drive new traffic to your site without the hassle of writing something entirely new.
Although you’ll be able to refresh some of what is already on your website, other content that is no longer relevant should be removed.
It’s up to you to identify which content needs to be removed, replaced, or refreshed.
6. Use your network
When a writer publishes content on a website that doesn’t belong to them, it’s known as guest blogging.
Guest blogging is a great way to increase brand awareness. It’s also an effective way to generate backlinks, increase traffic and secure a prime spot on search engine results pages.
Writing guest posts is a fantastic way to gain exposure too. If you write guest posts for credible companies, you’ll be able to get your name out there and earn a reputation as a reliable source in your industry.
Finding guest blogging opportunities is simple enough. Reach out to your connections, influencers, and sites in your industry to ask if they’re interested in building a mutually beneficial relationship.
Start creating beautiful content for your website today!
We hope this blog post has been informative and helped you gain valuable insight into creating stellar content for your website.
If you want some help crafting your company’s content, then we’d love to introduce you to our Copywriting Accelerator Pack.
You’ll enjoy access to the website templates we’ve used to write over 400 successful websites.
