How To Write An Amazing Blog Post In 10 Simple Steps

       1. Choose an engaging topic

First things first, you have to know what your audience wants to read about and what’s going to engage them.

The blog posts that garner the most engagement answer audiences’ burning questions or solve a big problem they face.

So, how do you find out what topics your readers want to hear about? Simple, just ask them.

You can do this by:

• Creating a social media poll
• Surveying your email subscribers
• Browsing forums
• Reading the comments section of competitors’ blogs and social media accounts

          2. Do your research

Creating well-researched content helps your blog stand out from the crowd.

Research ensures you’ve taken the time to think about what you want to say and that you can support the points you make.

But many creators find themselves overwhelmed by the process.

And that’s okay! With so much information on the web, locating what you need can be like finding a needle in a haystack.

Remember, the main goal of the research is to collect trustworthy resources that can help clarify your ideas. Think of articles, videos, images, and any other content that may be helpful.

       3. Draw up an outline

Every writer knows the pain of staring at a blank page for hours on end with nothing to show for it.

But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline.

Tips for creating your blog outline:

• Choose your topic
• Decide on your angle
• Figure out what you need to cover (in your subheadings)
• Add bullets under subheadings where helpful
• Plan your introduction and conclusion

       4. Start drafting your copy

Your first draft doesn’t have to be perfect. We repeat: Your first draft does not have to be perfect.

The important thing is getting your ideas down; you can always perfect and edit them later.

If there are typos, misspelt words, or misuse of grammar – don’t fret! There’ll be plenty of time to fix this before your blog goes live to the world.

       5. Hook your audience with a great opening

No matter how great the body of your blog post is, no one will read it if your intro is boring.

Every great opening needs a hook. The hook of your blog post is an opening statement that grabs your reader’s attention.

Your hook should pique your readers’ curiosity and encourage them to keep reading to learn more.

Tips for writing a blog intro:

• Highlight a common problem
• Tell readers what to expect
• Ask a question
• Use a quote
• State an opinion
• Write your introduction last

       6. Write as you talk

In blog writing, simple, straightforward language is the way to go. In other words, write as you talk.

You probably don’t use overly complicated, formal language while talking with others in your everyday life. It would be best if you didn’t use it in your writing either.

The Internet is a pool of information. Anyone can find an immense amount of content on a single topic or search. But many readers look for content that is kept simple and easy to understand.

They can quickly figure out in the first few sentences of the article or blog whether to read it entirely or skip it and look for something readable.

       7. Write for scannability

The average user attention span in 2024 was just 8 seconds!

This is why it’s vital to create scannable content that readers can skim through while also getting the gist of what you’re trying to tell them.

Some tips for making your content more scannable:

• Keep the length of your posts short
• Use subheads (this breaks up your content into scannable chunks)
• Use numbered lists
• Use bullet points
• Keep your paragraphs short
• Link to other content if you wish to share more information on a particular point

       8. Add a featured image

We’ve all heard the old saying, “a picture is worth a thousand words.” But does that ring true when it comes to blog posts? The short answer – absolutely!

Capturing your audience’s attention with an eye-catching featured image is a great way to bring more traffic to your blog.

Images draw readers in, and the image you use for your blog post will appear the most. It’s displayed on the blog homepage, social media posts, etc.

Some of the biggest benefits of using features images include:

• The ability to summarize written content into a single image
• Displaying your creativity
• Creating a pleasing and inviting site aesthetic
• Improving the SEO (search engine optimization) of your site

       9. Don’t forget SEO

When you focus on your blog posts’ search engine optimization, you increase its visibility to people searching for products or services like yours.

But how do you go about optimizing your blog posts? Follow these tips:

• Use 1–2 long-tail keywords
• Use keywords strategically throughout the blog post
• Optimize for mobile devices
• Optimize the meta title and description
• Include image alt text
• Link to related blog posts

       10.  Add a compelling call to action

Your blog’s call to action (CTA) is the chance to encourage your audience to take tangible steps toward making a purchase.

In fact, when you include a compelling CTA in your blog posts, they become one of your more effective content marketing strategies.

Most CTAs work best at the bottom of a blog post. We recommend avoiding pop-up CTAs, which interrupt the reader’s attempt to view your post and can end up annoying them.

If you want a CTA to appear while they’re reading, consider using slide-In CTAs. They have the same effect but won’t obstruct what your audience reads.

Bonus step: revisit and optimize

Over time, your blog posts may become outdated and inaccurate. Keep your posts up to date by revisiting them and reoptimizing them regularly.

The more you optimize old content, the more often search engines crawl it. This will positively affect both the blog you optimized and your site overall.

Refreshing old content also saves time and effort because you don’t have to craft new blog posts all the time.