You know you need good content to stay ahead of the competition. Relevant content drives organic traffic to your site, and a steady stream of it is the cornerstone of a clever content marketing strategy. Heck, even the local sewer district is hitting content highs and winning hearts online these days.
But writing content from scratch is time consuming and, let’s face it, HARD. 😫 It turns out, the bedrock of your killer content marketing strategy—i.e., content—takes a lot of skill and hours of concentrated effort. And you’ll need to repeat that effort (weekly!) to keep your website content fresh on a regular basis.
OR…you could use copywriting templates. It’s not cheating! And it’s certainly not AI (yuck 🤢). Copywriting templates are the little kick you need to get your content creation in gear and motoring along nicely.
Drop the writer’s block and produce sharable blogs and website copy every time, without the hefty cost of hiring copywriters!
Why does high quality content matter?
In case you need a quick refresher, your blog and website copy matters because:
- It makes readers want to stay on your website (which makes them more likely to become clients—and impresses the bots with higher “time on site” numbers, too).
- It improves your search engine optimization by adding relevant information and the right keywords to your website.
- It helps your online business sound professional and polished, almost like you know what you’re talking about! 😉
Social media posts are a vital part of your content strategy, but it’s the words on your website—the web page copy and the blog articles—that will drive the most traffic.

What are copywriting templates?
Like any template, a website copywriting template is a pre-made pattern. It shows you how to structure your web page copy or your blog post to help you:
- Choose an interesting title
- Hit all the right elements of conversion copy
- Keep your blog or web page organized and on track
- Conclude the page with a call to action (CTA) that encourages readers to convert
Good templates will help you prioritize the points you want to make on the page and write them with clarity and focus.
What are the benefits of using copywriting templates?
We’re not going to say copywriting templates are magic. But, when it comes to writing a compelling blog post or web page with as little hassle or downtime as possible, their load-lightening properties are pretty close to sorcery. 🧙🏻♀️🪄
Save time
When you use a copywriting template, you can skip the blank screen. Templates put you a step ahead in the writing process, so you never waste time agonizing over how to get started on your blog or web page. With a template, the start has been made for you.
Create a sustainable content strategy
Every word you write requires time, money, and effort. But copywriting templates help you streamline content creation so you can write more, more quickly, and more often. Now you can plan ahead instead of scrambling to keep up!
A solid content creation strategy means you’ll waste fewer resources writing each blog post or web page. You can write, publish, and move along to the next piece of content, without the struggle of starting from scratch every time.

Get attention from the right readers
Guided by a template, your high quality optimized content will help you get attention from your target audience and improve your search engine rankings at the same time.
Human and robot readers alike will find a higher standard of content on your website, and they’ll notice that you’re publishing more frequently.
That’s a sure-fire combination for boosting your search ranking and your reputation in the marketplace.
You don’t have to buy blog posts or web copy
You can hire content writers to create your website copy and blogs for you, but it costs more money. If you only have a few resources in your budget, you’ll drain them quickly paying content writers to write for you.
The most cost-effective way to produce blogs is to buy blog post templates. With copy templates, you can produce excellent blog content week after week, without needing to pay for a copywriter.
And templates are cost effective for producing website copy, too. Digital agencies find them indispensable for writing brilliant website copy again and again, no matter the client or their industry. Website copy can slow down a project, but templates keep the build on deadline.
How much do copywriting templates cost?
Depending on your source, website templates can run into the thousands.
But you don’t need to pay that much for quality templates. Honestly. A good copywriting agency can supply them for between $250 and $500.
The trick is to find a template source that you trust. That way, you know the product you buy will be chock full of useful advice and inspiring templates worth investing in.
Both our copywriting and blogging guides cost $297. Because they’ve been developed by a professional copywriting agency, you know you’ll get instant access to exceptional templates. No fluff, just quality guides on selling, researching, writing, and optimizing blog and website content. 🤩
What types of copywriting templates are available?
You might be surprised at the breadth of templates available. If you’re really stuck, you can find a template for almost any type of writing your digital strategy requires.
Templates for website copy
This type of template shows you the sections you’ll need on each web page. A good template pack should include ideas for the Home page, About page, Contact page, Products or Services overview page, and templates for Services or Product pages.
In a website text template, you should expect to find suggestions for each section of the web page, including:
- Hero/banner section
- Intro
- Services
- Process
- Proof points/testimonials
- Product descriptions
- Blog section
- CTA bar
The templates should also provide several layout options for each segment. You don’t use the same layout for every website you create, so your templates should flex and adapt to each website’s design.
But beyond simply showing you which sections to include on your webpage, a good template should explain each segment to help you understand what you’re writing and why.
When you understand the purpose of each section, you’re more likely to connect with your readers and encourage them to book a call or make a purchase.
>> Purchase and download our Website Copywriting Accelerator Pack here <<
Blog templates
A blogging pack should provide more than a few templates to get you started writing. It should read more like a minicourse in writing for digital marketing, with expert guidance on how to:
- Sell blogs to clients (including blogging stats and pricing guides)
- Research blogs (including finding the right keywords for titles and topics, all with search ranking in mind)
- Write blogs (including templates, best practices, checklists, and example titles)
- Optimize blogs (including advice on identifying and placing keywords in your text)
An excellent template helps you do more than improve your blog writing. You’ll be able to create a content calendar full of engaging titles, all optimized to be irresistible to your readers and improve your ranking in search results.
Email templates
Email marketing is another popular template type. In an email template, you should find:
- Subject line prompts
- Email templates for every point in the sales funnel
- Holiday-specific email ideas
- Advice on CTA placement and wording
- Ideas on how to personalize each email
Your email list probably includes a mix of existing customers and potential leads who have opted into your list because they’re interested in your services or products. It’s important that you personalize your emails as much as possible to reflect the nature of your brand-customer relationship.
A good template pack will help you segment your lists so that your email marketing feels personal—like every email has been written specifically for each individual recipient.

Canva templates for social media
The most popular website for creating social media posts is Canva. This service features templates that are already customized to fit the size restrictions of various social media platforms, so you can create social-worthy content in a minute.
Get started writing today!
As soon as you download our All-In-One Blog Pack or Website Copywriting Accelerator Pack, you’ll get instant access to professional templates and much, much more.
Purchase, download, and pat yourself on the back. You just found the secret to great content writing.