The Content Goodies Podcast​

The no-filter content podcast for digital agencies and web design pros who just want to create content that doesn’t suck.

What’s The Content Goodies Podcast Vibe Like?

Think of each episode of The Content Goodies Podcast as a mini masterclass in content strategy, website copywriting, and content creation. Our writers call out bad advice, drop easy-to-pick-up tips, and poke fun at industry nonsense (AI – we’re looking at YOU). Don’t expect a lecture. We’ve got enough of those in school. DO expect helpful advice, unhelpful jokes, and more unhinged chats than you probably signed up for.

Who’s Behind the Mic?

Hey! It’s Abby Wood and The Content Lab crew. We’re a team of word nerds who’ve been writing for the web since before AI started butchering content. We’ve helped over 300 companies create awesome content that converts. Tune in if you want to hear from actual writers who know their stuff, ADORE copywriting, and are eager to share what they’ve learned.

Binge-Worthy Episodes from The Content Goodies Podcast

Whether it’s fixing your website copy, debunking SEO myths, or writing emails people will actually want to open, The Content Goodies Podcast has just about everything you wanna know about writing for the web. Grab a coffee (or something stronger) and hit play.

Episode 23: Founder Voice: Kyle Van Deusen – The Admin Bar

In this Founder Voice episode, Abby sits down with Kyle Van Deusen – founder of Ogal Web Design and The Admin Bar, one of the ...

Episode 22: Founder Voice: Sam Sayer – DeType

In this latest episode of our Founder Voice series, Abby sits down with Sam Sayer, founder of Detype, to talk creativity, agency life, and what ...

Episode 21: Founder Voice: Hans Skilrud – Termageddon

In this first episode of our Founder Voice series (exciting), Abby sits down with Han Skillrud (Termageddon). He’s a former agency owner, educator at heart, ...

Episode 20: Frankness, Freedom, and Flexibility: Marketing to Gen X

Gen X were “Latchkey Kids”, growing up home alone with MTV, Sesame Street, Madonna, and Nirvana while the Space Shuttle Challenger, the stock market, and the Berlin Wall all came crashing down. These tech-savvy multitaskers are no strangers to political and economic stability, and they’ve learned to question authority, mistrust institutions, and protect a healthy work-life balance at all costs as a result. So how can we reach them as marketing pros? Mia says: Latchkey Kids aren’t afraid of change. So, tune to find out how to show them you (or your client) are the next best step they need to take.

Episode 19: Brand Storytime: The Body Shop

The Body Shop built its name on sustainability, ethical beauty, and doing things the right way. So how did it end up surrounded by so much controversy? We’re pulling back the curtain on The Body Shop, shining a light on the times that made people pause and rethink the brand’s squeaky-clean image. You’ll hear about:

Episode 18: Trust, Respect, and Rapport: Marketing to Boomers

Baby Boomers grew up balancing Barbie, colour TV, the lunar landing, and transistor radio on one hand –and the fight for Civil Rights, the Vietnam War, the Cold War, and Watergate on the other. The doors of opportunity were opening left and right, and their ambition drove them forward, even when the stakes were high. But now that they’re retiring, what’s the best way to market to Boomers? Mia says: If Boomers are part of your ideal audience, tune in to learn more about how to connect with them!

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