In this latest episode of our Founder Voice series, Abby sits down with Sam Sayer, founder of Detype, to talk creativity, agency life, and what it takes to build a brand with personality that still feels credible.
Listen in as Sam shares how his creative brain works, why a proper discovery process is non-negotiable, and the real reason his content lands: it sounds like him. Not “LinkedIn influencer” him.
Also included: Jaguar lore, a famous “who stole my bum?” post, and one very real reminder that good work + consistency tends to win, even when you’re tired of the internet.
What we yapped about:
- Sam’s path into web and brand work
- Creativity and letting ideas cook
- Personal brand and company brand working together
- Writing content that connects (and doesn’t feel forced)
- Getting writing processes down so you can scale
Honourable mentions: