If your idea of “marketing to Millennials” still looks like a Facebook post from 2012, this episode is for you. In this Content Bites episode, Mia looks at what’s important to Millennials when it comes to brands, buying decisions, and trust (and why trying too hard is usually the fastest way to lose them).
What we yapped about:
Why Millennials don’t really do brand loyalty
Where they actually spend their time online
The kinds of brands they’re more likely to trust
What makes them want to buy what you’re selling
How to talk to them without sounding painfully out of touch