In this episode of our Founder Voice series, Abby chats to Alex Faiers, agency mentor and founder of Addictivity and Recsites, two agencies built exclusively for the recruitment sector.
With 26 years in digital (yes, he started pre-Google), Alex has worked with over 500 recruitment agencies and is bringing all that hard-won wisdom to this week’s episode! If you’re growing an agency, leading a team, or figuring out how to stand out without becoming “that” LinkedIn person: this one’s worth a listen.
What we yapped about:
- “Niche until it hurts” (and why it works)
- Why recruitment is weirdly allergic to marketing spend
- Proving ROI when your clients want instant results
- On-camera awkwardness and what actually helps
- What “thought leadership” actually looks like when it works
- The content plan that stops the blank-page panic
Honourable mentions: