Gen X were “Latchkey Kids”, growing up home alone with MTV, Sesame Street, Madonna, and Nirvana while the Space Shuttle Challenger, the stock market, and the Berlin Wall all came crashing down. These tech-savvy multitaskers are no strangers to political and economic stability, and they’ve learned to question authority, mistrust institutions, and protect a healthy work-life balance at all costs as a result. So how can we reach them as marketing pros? Mia says: Latchkey Kids aren’t afraid of change. So, tune to find out how to show them you (or your client) are the next best step they need to take.
