Podcast

Episode 27: Founder Voice: Alex Faiers – Addictivity

In this episode of our Founder Voice series, Abby chats to Alex Faiers, agency mentor and founder of Addictivity and Recsites, two agencies built exclusively for the recruitment sector. With 26 years in digital (yes, he started pre-Google), Alex has worked with over 500 recruitment agencies and is bringing all that hard-won wisdom to this week’s episode! If you’re growing an agency, leading a team, or figuring out how to stand out without becoming “that” LinkedIn person: this one’s worth a listen. What we yapped about: Honourable mentions: Alex on LinkedIn Addictivity Recsites

Episode 26: Founder Voice: David Pisarek – Wow Digital

In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human. We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in business. What we yapped about: Honourable mentions: WoW Digital Nonprofit Digital Success Podcast MightyNPO Flipboard

Episode 25: Content Bites: Marketing to Gen Z

Gen Z can smell fake marketing from a mile away and will scroll past you without a second thought. So how do you keep their ...

Episode 24: Content Bites: Marketing to Millennials

If your idea of “marketing to Millennials” still looks like a Facebook post from 2012, this episode is for you. In this Content Bites episode, Mia looks at what’s important to Millennials when it comes to brands, buying decisions, and trust (and why trying too hard is usually the fastest way to lose them). What we yapped about: Why Millennials don’t really do brand loyalty Where they actually spend their time online The kinds of brands they’re more likely to trust What makes them want to buy what you’re selling How to talk to them without sounding painfully out of touch

Episode 23: Founder Voice: Kyle Van Deusen – The Admin Bar

In this Founder Voice episode, Abby sits down with Kyle Van Deusen – founder of Ogal Web Design and The Admin Bar, one of the ...

Episode 22: Founder Voice: Sam Sayer – DeType

In this latest episode of our Founder Voice series, Abby sits down with Sam Sayer, founder of Detype, to talk creativity, agency life, and what ...