Ever wondered what it’s really like to work as a copywriter? Meet Ciara Meagher—Content Lab OG and certified word nerd. In this episode, Abby sits down with Ciara to chat about her journey from scribbling stories as a kid to strategising content for digital agencies and their clients.

What we yapped about:

  • How Ciara discovered her love of writing—and made it a career.
  • A peek into her day-to-day as a copywriter, strategist, and content marketer.
  • Why she loves her job & some of her fave projects (spoiler: DINOSAURS).
  • Rapid-fire questions that she actually had to stand up from her desk to answer.

If you’ve ever dreamed of turning your love for words into a career, or just want to get to know our writers, this one’s for you!

Honourable mentions:
https://greatlandingpagecopy.com/
https://www.redglobal.com/
https://addictivity.com/