Gen Z can smell fake marketing from a mile away and will scroll past you without a second thought. So how do you keep their attention? In this Content Bites episode, Mia looks at how Gen Z sees the world and what they expect from the brands they interact with. If you’ve ever thought “we’ll just do a TikTok and that should work”, this episode will gently (and not so gently) correct you.
What we yapped about:
How Gen Z’s online-first upbringing shapes how they buy
Why values, ethics, and impact are super important to them
What kind of content cuts gets through to them
Why they will hype you up one minute and ghost you the next
How to earn their trust without sounding like you’re trying too hard