In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human.
We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in business.
What we yapped about:
- David’s path from in-house nonprofit work to building WoW Digital
- How going all-in on a niche made growth way easier
- Content marketing that actually serves the nonprofit world
- Staying creative after a decade in the game (and where David gets inspiration from)
- AI for brainstorming vs. AI for final copy
- The best advice David’s received
Honourable mentions: