In this episode of our Founder Voice series, Abby chats to Tracy O’Shaughnessy, founder of Branding & Beyond and long-time brand strategist helping commercial contractors look as good online as they actually are in real life.
In this episode, Tracy shares the story that reshaped her business, along with hard-won lessons about niching, attracting better clients, and why most websites are full of words that somehow say absolutely nothing. If you’ve ever struggled with positioning, niching, or attracting the wrong clients, there’s a lot to take from this one!
What we yapped about:
- How Tracy went from the dot-com world to running her own branding business
- The nightmare client story (and the eight-year-old who said “fire him”)
- Why brand strategy HAS to come before the visual design
- How contractors often undersell the value of their expertise
- Finding the “goodies” inside a business that clients can’t see themselves
- Why setting boundaries with clients is key
Honourable mentions: