What we yapped about:
- Why people-first content beats keyword stuffing every time.
- How to write for real humans while optimising for SEO.
- Why authenticity—and leaning into your brand voice—are the ultimate SEO hacks.
- What’s changing in SEO that writers need to know about.
If you’re tired of wondering whether you’re doing content “right”—this one’s for you! Hit play, and let’s make SEO-friendly content feel human again.
Honourable mentions:
https://storybrand.com/downloads/your-brand-is-not-the-hero.pdf
