If you’ve ever been caught in revision hell, had a client ghost mid-project, or found yourself rewriting an entire site because the tone was “just off,” this one’s for you. Abby is joined by our resident “spine” (a.k.a. project manager) Riley Barry to walk through how to run a smooth, drama-free website copy process – from kick-off to sign-off.
What we yapped about:
- The must-haves in a good copy brief
- Why letting your copywriter chat to the client is key
- Why we always start with the homepage (& you should too)
- How to give feedback that’s not just “I don’t like it”
- Red flags that a project’s going off the rails & and how to save it
Honourable mentions:
SE Ranking & SurferSEO – Our fave SEO tools
Google Docs: Because printing out copy edits is… not it
Book recommendations:
Skeleton Crew by Stephen King, The Nesting by C.J. Cook
