Baby Boomers grew up balancing Barbie, colour TV, the lunar landing, and transistor radio on one hand –and the fight for Civil Rights, the Vietnam War, the Cold War, and Watergate on the other. The doors of opportunity were opening left and right, and their ambition drove them forward, even when the stakes were high. But now that they’re retiring, what’s the best way to market to Boomers? Mia says: If Boomers are part of your ideal audience, tune in to learn more about how to connect with them!
