Podcast

Episode 13: Get to know our writers: Veronica Murphy edition

Say “well, hello there” to Veronica – Content Lab’s newest writer, certified beach-walker, and recovering teen magazine addict. In this episode, Abby sits down for ...

Episode 12: Ethical marketing: Is it possible?

Ever feel like some marketing is just… manipulative? Fake urgency, guilt trips, fear tactics – yeah, we hate that too. In this episode, Abby and ...

Episode 11: How to keep your copy creative

Feeling stuck in a copywriting rut? Abby and Mia have just what you need! In this episode, they sit down to chat about how literary ...

Episode 10: How to rank for voice search and AI

“Best cheap hotels London” doesn’t cut it anymore. Whether someone’s asking Siri, Alexa, or ChatGPT, your content needs to sound natural and answer the damn ...

Episode 9: How to run a successful website copywriting process

If you’ve ever been caught in revision hell, had a client ghost mid-project, or found yourself rewriting an entire site because the tone was “just ...

Episode 8: How to write your core values, mission, and vision

Ever read a company’s mission statement and felt… nothing? Or core values that just fall flat? Us too. That’s why this week, Abby and Ciara ...