The Content Goodies Podcast​

The no-filter content podcast for digital agencies and web design pros who just want to create content that doesn’t suck.

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What’s The Content Goodies Podcast Vibe Like?

Think of each episode of The Content Goodies Podcast as a mini masterclass in content strategy, website copywriting, and content creation. Our writers call out bad advice, drop easy-to-pick-up tips, and poke fun at industry nonsense (AI – we’re looking at YOU). Don’t expect a lecture. We’ve got enough of those in school. DO expect helpful advice, unhelpful jokes, and more unhinged chats than you probably signed up for.

Who’s Behind the Mic?

Hey! It’s Abby Wood and The Content Lab crew. We’re a team of word nerds who’ve been writing for the web since before AI started butchering content. We’ve helped over 300 companies create awesome content that converts. Tune in if you want to hear from actual writers who know their stuff, ADORE copywriting, and are eager to share what they’ve learned.

Binge-Worthy Episodes from The Content Goodies Podcast

Whether it’s fixing your website copy, debunking SEO myths, or writing emails people will actually want to open, The Content Goodies Podcast has just about everything you wanna know about writing for the web. Grab a coffee (or something stronger) and hit play.

Episode 26: Founder Voice: David Pisarek – Wow Digital

In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human. We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in business. What we yapped about: Honourable mentions: WoW Digital Nonprofit Digital Success Podcast MightyNPO Flipboard

Episode 25: Content Bites: Marketing to Gen Z

Gen Z can smell fake marketing from a mile away and will scroll past you without a second thought. So how do you keep their ...

Episode 24: Content Bites: Marketing to Millennials

If your idea of “marketing to Millennials” still looks like a Facebook post from 2012, this episode is for you. In this Content Bites episode, Mia looks at what’s important to Millennials when it comes to brands, buying decisions, and trust (and why trying too hard is usually the fastest way to lose them). What we yapped about: Why Millennials don’t really do brand loyalty Where they actually spend their time online The kinds of brands they’re more likely to trust What makes them want to buy what you’re selling How to talk to them without sounding painfully out of touch

Episode 23: Founder Voice: Kyle Van Deusen – The Admin Bar

In this Founder Voice episode, Abby sits down with Kyle Van Deusen – founder of Ogal Web Design and The Admin Bar, one of the ...

Episode 22: Founder Voice: Sam Sayer – DeType

In this latest episode of our Founder Voice series, Abby sits down with Sam Sayer, founder of Detype, to talk creativity, agency life, and what ...

Episode 21: Founder Voice: Hans Skilrud – Termageddon

In this first episode of our Founder Voice series (exciting), Abby sits down with Han Skillrud (Termageddon). He’s a former agency owner, educator at heart, ...
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